Jitu Raiyan

Web Developer

The TikTok-ification of AfroGospel Music

There was a time when hearing a gospel song meant waiting for it to play on the radio, catching it at church or buying the album.

Now, a song can find you while you are scrolling through TikTok.

You might hear 15 seconds of it in a testimony video. Someone might use the chorus for a wedding clip. Another person might make a dance video with it. Before you know it, the song is everywhere.

And it raises an interesting question: what happens when music created to carry a message of faith has to compete for attention in an app built around constant scrolling?

TikTok has given gospel music access to people who may never actively search for gospel songs. They may like the sound first, then look for the artist and eventually discover the rest of the music.

We have already seen this happen.

Gaise Baba and Lawrence Oyor’s “No Turning Back II” became widely used across TikTok alongside other social platforms, helping the song move beyond the usual gospel audience.

Now TikTok does not need a listener to hear the whole song, it just needs something that makes people stop scrolling.

That can mean the most memorable part of a gospel song becomes the chorus, one line, one dance or one particular musical moment.

There is nothing inherently wrong with that. Music has always had memorable sections.

The question is what happens when artists start creating the music around that moment. And if artists begin writing with virality as the goal, could the pressure to make a catchy song eventually shape the message itself?

A person may discover a song through a trend and later listen to the entire project. They may search for the artist. They may attend their concert. They may hear another song that speaks to them even more deeply.

The first contact does not have to be the complete experience.

In fact, social media can simply be the door.

But there is a difference between using TikTok to introduce people to the music and making the music primarily for TikTok.

AfroGospel does not have to choose between being accessible and being meaningful.

The genre has always evolved by borrowing from the sounds around it. Afrobeats, hip-hop, R&B, highlife and other influences have all helped in shaping it.

The internet is simply another part of that evolution.

What do you think? Has TikTok helped AfroGospel reach more people, or do you think something gets lost when gospel music is built around viral moments?

Let’s talk in the comments!

 

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