In a world where partnership deals between music record labels and artists can go sour and things turn messy, isn’t it amazing to see solid systems and structures being put in place for proper management and wider range of visibility for Christian creatives doing music?
Today, we choose to shine light on Tribl Records. Although they’ve been in existence since 2020, however, their diversity with new patterns of their operational system have drawn many to pay keen attention to them. They know their onions, and will not hesitate to come up with innovative ideas to see gospel music do excellently well beyond the four walls of the church. You know when you find a music label that just gets it? That’s Tribl Records! They’re truly a safe home to some of the biggest names in Christendom.
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Artists that have won a ton of awards – think Billboard, American Music, Stellar, Dove, and even a Grammy, works with them — they’re especially known for artists like Maverick City Music and J.J. Hairston, and they do these incredible live albums that are just perfect for contemporary worship. Many others that aren’t in that category either have also started working with Tribl Records.You should read this article to the end to see the newest addition of artists, and how the inclusion benefits both parties.
As fellow lovers of live worship music, you have to check out Tribl Records. Their super collaborative albums, and “Tribl I” with Maverick City Music especially, was a huge hit, landing at number ten on the Top Christian Albums and number three on the Top Gospel Albums. They’ve also put out awesome stuff like “Tribl Nights Atlanta“ and “Tribl Nights Anthologies.”
Their aim is to deliver thought-provoking, innovative, and trailblazing content in the inspirational genre. They’re in a partnership with global distributor The Orchard, which marks the largest collaboration for a minority-owned inspirational label.
Part of the diversified model of TRIBL Records is also their investment in Christian R&B, signing six new artists in 2024 and 2025. Artists like Neon Adejo, Daniel Ojo, Ashley Hess, Tasha Cobbs, Travis Greene, and Brandon Lake, are part of this new great innovation.
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It’s been verified that Tribl Records has over 1 million subscribers on YouTube and across its various social channels. The spiral effect of this on the record label’s signees is the leverage on their strong online presence in reaching a broader audience. Particularly for new intakes, the collaborative nature will make them gain exposure through association with established names like Maverick City Music.
Also, emphasis on live, moment-driven worship creates authentic and engaging musical experiences for audiences. These experiences transcends beyond the live recording, other audiences around the globe will take on the experience of the singers while recording. Can you picture how you usually feel when you watch or listen to Elevation worship or Maverick city songs? That’s another way to reach an audience.
Because Tribl is known for its focus on contemporary worship, which resonates with a modern audience, this can help artists connect with a younger generation of listeners. Also, being associated with a label that has achieved significant industry recognition can enhance an artist’s career, therefore, this also puts credibility on the artists songs and musical career.
Without doubt, the innovation of Tribl Record is a great tool for propelling Christian artists into a bigger audience, but the local and international audience of these artists, who are yet to know about Tribl, also gets to know about them, which will ultimately contribute to a wider global audience for the Tribl Record.
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This is what we love to see — that the Christian community and their diverse expression thrives, even with the focus on propagating the gospel with different genres. We look forward to more innovations to come.
