If you’ve attended concerts like ‘Afro Gospel Rave’ or noticed Energizecentral signing a new artist, chances are Excel Joab is one of the key figures behind the scenes.
So, who is Excel Joab?
Excel Joab, also known as “Exec”, hails from North Adamawa, Nigeria. He holds a Bachelor of Science in Political Science and Government from the University of Lagos. Excel is the co-founder of Energize Music, where he plays a crucial role as a marketing and A&R consultant. His passion lies in discovering and nurturing new talent in the music industry. It’s clear that Excel has found his life’s purpose, as he is deeply committed to helping rising Afro-Gospel stars gain the publicity they deserve. In addition to his work with Energize Music, Excel is also the co-founder of Arktik Kold, a creative agency and production house. With over six years of experience in music, media, and marketing, Excel is on a mission to elevate gospel music beyond Nigeria’s borders. As he stated on his LinkedIn profile, “My mission is to empower and inspire the next generation of music artists and professionals, and to contribute to the growth and innovation of the music industry in Africa and beyond.”
Excel has worked with numerous influential figures in the music industry. As far back as 2015, he was writing music content for a blog called Goldrush. He later transitioned to freelance writing for platforms like Music Plug Africa, Radr Africa, and Seun Badejo. Occasionally, he shares his insights about the Nigerian music business on social media. Excel’s experience also includes working with Transsnet Music, the parent company of Boomplay and Boombuzz. Throughout his career, he has collaborated with industry leaders like Jide Taiwo and Joan Omionawele.
Excel also hosts the popular podcast and late-night TV show, Zero Conditions Podcast, where he discusses the latest issues and trends in the African music industry.
As an emerging artist, it’s essential to familiarize yourself with industry veterans like Excel Joab. These are individuals who understand the intricate dynamics of music, media, and business, and they can provide invaluable insights for your journey.
